Colgate Max White Ultimate Radiance Whitening Toothpaste 75ml - 10X Whiter Teeth* - Instant Teeth Whitening Toothpaste^ - Deeply* Whitens - Helps Prevent Future Stains - Enamel Safe for Daily Use

DUAL COLOUR-CORRECT ACTION: Our most advanced teeth whitening toothpaste, with dual colour-correct action, lifts deep-set stains* and instantly^ whitens! 10X WHITER TEETH*: Unlike regular teeth whitening toothpaste that only removes surface stains, ours deeply whitens for 10X whiter teeth* using active oxygen molecules to decolourise deep stains. And, with phosphate salts, it helps prevent future surface stains. INSTANT^ WHITENING EFFECT: With blue optic brighteners to instantly^ whiten your smile. DISTINCTIVE SENSATION: You’ll experience a distinctive warming sensation from the rich, blue teeth whitening foam as it activates to deeply whiten. ENAMEL SAFE: Our at-home whitening toothpaste provides non-abrasive whitening of deep stains and is also enamel safe for daily use. “DISCLAIMERS: *Stains caused by food and drink vs fluoride toothpaste after 3 days. ^Instant effect is temporary.” Search Colgate Purple Serum to have more details